Our Operations
At Checkers Africa, our operations are a testament to our unwavering commitment to excellence. Nestled in the heart of Ikorodu, Lagos State, our state-of-the-art manufacturing facility is where the magic happens. All our products are lovingly crafted and we source only the finest raw materials from around the world. Our watchful eye on quality control ensures that every product leaving our facility is an embodiment of premium quality, making it your gateway to an exceptional food and snacking experience across the African continent.
Sales
Our well-motivated sales force consisting of sales reps, supervisors, merchandisers, and direct sales teams form the backbone of our sales unit. They are present in every region in Nigeria and are the first contacts with consumers in supermarkets, open markets, and neighborhood stores. They provide valuable feedback to the company’s units accordingly and act as our market intelligence unit. We believe that our personnel play a key role in our success, and we are proud to have them on board.
Distribution and Logistics
We understand the importance of getting our products to our customers in a timely and efficient manner. That’s why we have a fleet of trucks, vans, and motorcycles that aid our logistics and distribution network. Our 500-plus key and sub-distributors throughout Nigeria help us to meet the growing orders for Checkers Africa products. We take pride in our ever-present presence in the marketplace.
Marketing
Our marketing team plays a vital role in our operations. They work hand-in-hand with the Sales Unit to ensure that our products retain top-of-mind position through innovative product developments, market research, focus groups, and taste tests. Our marketing efforts engage wide audiences through both above-the-line (ATL) and below-the-line (BTL) approaches, including media strategy, planning, and buying. We are committed to continuously improving our marketing efforts to ensure that our consumers always have access to the best products.
Our Factory
