About Us
WHO WE ARE
Checkers Africa Limited was founded in 2018 as a trading company with a focus on food products.
Over the years, we have evolved into a manufacturing, sales, and distribution company, offering a diverse range of high-quality food products such as Checkers Custard, Checkers Oats, Checkers Corn Flour, Checkers Crunchy Peanuts and Checkers Choco Tee 3-in-1. Our flagship product, Checkers Custard, has become the market leader in its category, with five exciting variants of Vanilla, Banana, Milk 3-in-1, Chocolate and Checkers Custard Pap Flavour 3-in-1.
THE CHECKERS
AFRICA FAMILY
Our manufacturing and distribution group employs over 1,200 professionals and personnel of diverse races, tribes, and ethnicities, making us a truly inclusive and diverse family. We have a presence across multiple cities in Nigeria, with gradual but growing products penetration into the West African region.
OPERATIONS
At Checkers Africa, our operations are a testament to our unwavering commitment to excellence. Nestled in the heart of Ikorodu, Lagos State, our state-of-the-art manufacturing facility is where the magic happens.
All our products are lovingly crafted and we source only the finest raw materials from around the world. Our watchful eye on quality control ensures that every product leaving our facility is an embodiment of premium quality, making it your gateway to an exceptional food and snacking experience across the African continent.
OUR MISSION
At Checkers Africa, our mission is to be the strongest food product market distribution company by offering excellent service and affordable products that delight the end consumer. We are committed to providing our customers with high-quality food products that meet their needs, while also ensuring that our products are accessible and affordable to everyone.
OUR VISION
Our vision is to become the benchmark in the fast-moving consumer goods industry and category with the highest quality foods and snacks, and unsurpassed customer service. We aim to be the go-to source for the highest quality food products in African homes, providing our customers with products that are not only delicious, but nutritious for, and beneficial to their health and
well-being.
GUIDING PRINCIPLES
TRUST
Trust is the foundation of our brand. It strengthens our ties with staff, distributors, and
consumers, and it’s what sets us apart in a competitive market. Without trust, businesses fade;
with it, we build lasting success.
TRANSPARENCY
We operate with openness and inclusivity. Ideas are welcomed at every level, empowering employees and partners while ensuring clarity in how we work. This culture of transparency drives innovation and trust.
Mutual Respect
Respect is at the core of our culture. We foster collaboration, inclusion, and professionalism across staff, suppliers, and customers. By valuing every voice, we create an environment where creativity, productivity, and loyalty thrive.
Win-Win
We believe everyone should win — employees, partners, and customers. From flexible work that boosts productivity, to fair supplier deals, to products that deliver true value for money, we create outcomes where every side benefits.
Long-Term Commitment
We don’t just acquire customers; we build relationships that last. Through loyalty programs, personalized support, open feedback, and constant engagement, we grow alongside our distributors and consumers, earning trust and referrals along the way.
Ashish Checker
Founder and CEO
Ashish Checker is a highly accomplished Founder and CEO of Checkers Africa. He holds a Chemical Engineering degree from MTE, Mumbai, and an MBA in Sales and Marketing from Wellingkars Institute. With eight years of experience running his family business, Ashish joined Tolaram Group in 2003 as a Branch Manager and swiftly rose to become the General Manager.
In 2009, he was appointed as the Group Chief Operating Officer (Sales). Ashish is not only a successful business leader but also enjoys golfing and playing tennis in his leisure time. His exceptional leadership and expertise continue to drive the success of Checkers Africa in the African market.
Karan Checker
Co-founder and Managing Director
Karan Checker is an MBA graduate from Wellingkar Institute, Mumbai, and an accomplished business professional with over 20 years of experience in FMCG sales across Nigeria and Ghana. He previously served as General Manager at Power Pasta, a subsidiary of the Tolaram Group, where he demonstrated strong leadership and strategic expertise.
As Co-founder and Managing Director of Checkers Africa, Karan brings deep industry knowledge and a strong focus on delivering exceptional results. His dedication, expertise, and commitment to excellence make him an invaluable asset to the company. Beyond the boardroom, he enjoys the precision and strategy of snooker, as well as the teamwork and discipline of soccer—interests that reflect his balanced and competitive approach to leadership.